A estratégia de cluster na geração de vantagem competitiva: a fruticultura irrigada no agropólo do Baixo Jaguaribe-CE. [Digital]
Dissertação
Português
338.1:334.75
Fortaleza, 2013.
Baseando-se na literatura corrente relacionada à teoria dos Clusters econômicos e dos Sistemas Produtivos locais (SPL), a proposta deste trabalho consistiu em caracterizar e analisar a estrutura para produção de melão do AGROPÓLO do Baixo Jaguaribe, no norte do Ceará, onde é desenvolvida a...
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Baseando-se na literatura corrente relacionada à teoria dos Clusters econômicos e dos Sistemas Produtivos locais (SPL), a proposta deste trabalho consistiu em caracterizar e analisar a estrutura para produção de melão do AGROPÓLO do Baixo Jaguaribe, no norte do Ceará, onde é desenvolvida a fruticultura irrigada, enfatizando-se principalmente a capacidade de exportação sistemática e o grau de relacionamentos existentes entre os produtores rurais e alguns agentes externos ligados ao sistema agro-industrial do melão. Além do referencial teórico, o estudo fundamentou-se também nas evidências empíricas de resultados obtidos a partir da adoção do sistema de clusters em determinados setores em algumas regiões do país. O estudo parte de uma pesquisa de campo realizada na população de empresas do setor. Os dados foram coletados no primeiro semestre de 2003 por meio de entrevistas com os proprietários das empresas. Após a análise dos resultados da pesquisa, observou-se que o grupo dos produtores de melão que atingiu o maior grau de competitividade foi o grupo que atingiu o maior grau de integração com o ambiente externo, comparativamente aos grupos menos competitivos. Ao final da pesquisa, ficou evidente a relação positiva entre competitividade dos produtores de melão e sua integração com o ambiente externo à empresa. Embora a pesquisa de campo tenha tido como foco a organização da produção, percebeu-se que a presença da pesquisa pública no AGROPÓLO é considerada ainda incipiente, portanto, a formação de um ambiente competitivo na região do Baixo Jaguaribe carece de um nível de integração mais efetivo entre a infra-estrutura da inovação pública local e os seus agentes privados. Essa integração deve aumentar a capacidade dos produtores atuarem nos mercados mais competitivos e dar maior sustentabilidade na permanência no mercado externo, demonstrando, em consonância com a literatura internacional relacionada ao modelo de cluster, que dificilmente existirão produtores competitivos e inovadores em uma região que não seja competitiva e inovadora.
Palavras-chave: Clusters. Competitividade. Fruticultura.
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Palavras-chave: Clusters. Competitividade. Fruticultura.
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Now, the promotion of the local and regional development, through the sectorial and geographical concentration of companies - particularly those of small and medium load - it constitutes the focus of several analysts' of the regional development interest. Basing on the average literature related to...
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Now, the promotion of the local and regional development, through the sectorial and geographical concentration of companies - particularly those of small and medium load - it constitutes the focus of several analysts' of the regional development interest. Basing on the average literature related to the theory of the economical clusters and of the local productive systems, the proposal of this work consisted of to characterize and to analyze the productive structure of the business area of AGROPÓLO of Low Jaguaribe, in the north of Ceará, where the horticulture is developed irrigated for melon production, being emphasized the capacity of systematic export and the degree of existent relationships mainly between the rural producers and some linked agents to the system agroindustrial of the melon. Besides the theoretical referencial, the study was also based in the empiric evidences of results obtained starting from the adoption of the system of clusters in certain setores/atividades, in some developing countries. The study in subject epistemologicamente is based in the Positivism and his/her analysis leaves of a field research accomplished in a population of companies of the section. The data were collected in the first semester of 2003 through interviews with the proprietors of the companies. The central hypothesis of this work sustains that the implantation of the model AGROPÓLO in Low Jaguaribe, idealized in agreement with the cluster system, it was an efficient strategy in the generation of competitive advantages for the companies producing of melon in this area measured by the capacity of systematic export. A secondary hypothesis was lifted up, to know: the company group that reached the largest degree of competitiveness, measured for the largest time of permanence in the external market, it was what reached the largest integration degree with the productive atmosphere. After the analysis of the results of the research, it was observed that the central hypothesis was confirmed, once the group of the producing of melon reached a degree of competitiveness of 3,2 in a scale from 1 to 4, classified as "Competitive". the secondary hypothesis was also confirmed, therefore the group that reached larger degree of competitiveness reached the largest integration degree with the external atmosphere, comparatively to the less competitive groups. At the end of the research, it was evident the positive relationship between competitiveness of the producing of melon and his/her integration with the external atmosphere in AGROPÓLO of Low Jaguaribe. It was observed that the competitiveness of the companies is anchored so much in absolute natural advantages as in competitive advantages, but those last ones were not still enough so that the producers acted at markets of nobler species and of larger duration, conquered by more competitive areas. Although the field research has had as focus the organization of the production, it was noticed that the presence of the public research in AGROPÓLO is still considered incipient, in spite of the efforts of institutions as CENTEC in Lemon tree of the North. It was identified, the non participation of the initiative deprived in the effort of developing research for best cultivate, besides as for the financing of those actions. The formation of a competitive atmosphere in the area of Low Jaguaribe lacks, therefore, of a more effective integration level between the infrastructure of the local public innovation and their private agents. That integration should increase the capacity of the producers act at the most competitive markets and to give larger sustainability in the permanence in the external market, demonstrating, in consonance with the international literature related to the cluster model, that difficultly competitive and innovative producers will exist in an area that is not competitive and innovative.
Keywords: Clusters. Competitiveness. Fruticultura. Ver menos
Keywords: Clusters. Competitiveness. Fruticultura. Ver menos
Disponibilidade forma física: Existe obra impressa de código : 91304
Alves, Eugenio Pacelli
Autor
Forte, Sérgio Henrique Arruda Cavalcante
Orientador
Forte, Sérgio Henrique Arruda Cavalcante
Banca examinadora
Moura, Heber José de
Banca examinadora
Batista, Paulo César de Sousa
Banca examinadora
Universidade de Fortaleza. Programa de Pós-Graduação em Administração de Empresas
Dissertação (mestrado)