Este trabalho apresenta um estudo realizado para conhecimento dos usuários de perfis de redes sociais criados no twitter, envolvidos nas questões de trânsito e meio ambiente. Tal conhecimento permite manter o sucesso contínuo da rede, pois possibilita direcionar o perfil da rede para os interesses...

Este trabalho apresenta um estudo realizado para conhecimento dos usuários de perfis de redes sociais criados no twitter, envolvidos nas questões de trânsito e meio ambiente. Tal conhecimento permite manter o sucesso contínuo da rede, pois possibilita direcionar o perfil da rede para os interesses de seus usuários, gerando oportunidades para a realização de negócios.
As técnicas de conhecimento dos usuários usadas foram o uso de um framework de elaboração de Personas, aplicação de questionários e observação das interações na rede, com o objetivo de elaborar perfis de usuários representativos dos sistemas sociais deste estudo. Foi então percebida a necessidade de inclusão de novas características não contempladas no framework de elaboração de Personas para abranger perfis de usuários do tipo Empresa.
Com o estudo e classificação de valores em softwares sociais, tais como valores pessoais, valores coletivos e valores técnicos, foi também verificada a necessidade da análise de novos tipos de valores para estudo de aderência nos softwares sociais, no suporte a geração de negócios.
Como resultado deste trabalho foi sugerida uma nova instância do framework de elaboração de Personas para usuários tipo Empresa e uma tabela com valores de Negócios para a análise de aderência em sistemas de softwares sociais.
PALAVRAS-CHAVE: Persona, Rede social, Valores de Negócio, Twitter, Modelagem de Usuários, Usuários Empresa.

This paper presents a study for the knowledge of users of social networking profiles created on Twitter, involved in the issues of transit and the environment. Such knowledge allows you to maintain the continued success of the network, it allows direct the network profile for the interests of their...

This paper presents a study for the knowledge of users of social networking profiles created on Twitter, involved in the issues of transit and the environment. Such knowledge allows you to maintain the continued success of the network, it allows direct the network profile for the interests of their users, generating opportunities for doing business.
The used techniques for the knowledge of users were using a framework of developing personas, questionnaires and observation of interactions in the network with the goal of developing user profiles representative of the social systems in this study. It was then perceived the need to include new features not covered in the framework of developing personas to include user profiles such Company.
With the study and classification of values in social software, such as personal values,collective values and technical values, was also verified the need for analysis of new types of value for study of adherence in social software in supporting the business generation.
As a result of this work was suggested a new instance of the framework of developing personas for Company users and a table with business values for analysis on social software systems.
KEY WORDS: Persona, Social Network, Business Values, Twitter, User Modeling, Enterprise Users.

This paper presents a study for the knowledge of users of social networking profiles created on Twitter, involved in the issues of transit and the environment. Such knowledge allows you to maintain the continued success of the network, it allows direct the network profile for the interests of their...

This paper presents a study for the knowledge of users of social networking profiles created on Twitter, involved in the issues of transit and the environment. Such knowledge allows you to maintain the continued success of the network, it allows direct the network profile for the interests of their users, generating opportunities for doing business.
The used techniques for the knowledge of users were using a framework of developing personas, questionnaires and observation of interactions in the network with the goal of developing user profiles representative of the social systems in this study. It was then perceived the need to include new features not covered in the framework of developing personas to include user profiles such Company.
With the study and classification of values in social software, such as personal values,collective values and technical values, was also verified the need for analysis of new types of value for study of adherence in social software in supporting the business generation.
As a result of this work was suggested a new instance of the framework of developing personas for Company users and a table with business values for analysis on social software systems.
KEY WORDS: Persona, Social Network, Business Values, Twitter, User Modeling, Enterprise Users.

This paper presents a study for the knowledge of users of social networking profiles created on Twitter, involved in the issues of transit and the environment. Such knowledge allows you to maintain the continued success of the network, it allows direct the network profile for the interests of their...

This paper presents a study for the knowledge of users of social networking profiles created on Twitter, involved in the issues of transit and the environment. Such knowledge allows you to maintain the continued success of the network, it allows direct the network profile for the interests of their users, generating opportunities for doing business.
The used techniques for the knowledge of users were using a framework of developing personas, questionnaires and observation of interactions in the network with the goal of developing user profiles representative of the social systems in this study. It was then perceived the need to include new features not covered in the framework of developing personas to include user profiles such Company.
With the study and classification of values in social software, such as personal values,collective values and technical values, was also verified the need for analysis of new types of value for study of adherence in social software in supporting the business generation.
As a result of this work was suggested a new instance of the framework of developing personas for Company users and a table with business values for analysis on social software systems.
KEY WORDS: Persona, Social Network, Business Values, Twitter, User Modeling, Enterprise Users.

This paper presents a study for the knowledge of users of social networking profiles created on Twitter, involved in the issues of transit and the environment. Such knowledge allows you to maintain the continued success of the network, it allows direct the network profile for the interests of their...

This paper presents a study for the knowledge of users of social networking profiles created on Twitter, involved in the issues of transit and the environment. Such knowledge allows you to maintain the continued success of the network, it allows direct the network profile for the interests of their users, generating opportunities for doing business.
The used techniques for the knowledge of users were using a framework of developing personas, questionnaires and observation of interactions in the network with the goal of developing user profiles representative of the social systems in this study. It was then perceived the need to include new features not covered in the framework of developing personas to include user profiles such Company.
With the study and classification of values in social software, such as personal values,collective values and technical values, was also verified the need for analysis of new types of value for study of adherence in social software in supporting the business generation.
As a result of this work was suggested a new instance of the framework of developing personas for Company users and a table with business values for analysis on social software systems.
KEY WORDS: Persona, Social Network, Business Values, Twitter, User Modeling, Enterprise Users.

Disponibilidade forma física: Existe obra impressa de código : 87358