O consumo do luxo: seus significados para os jovens de Fortaleza [Digital]
Dissertação
Português
159.964.2
Fortaleza, 2006.
O consumo do luxo destaca-se como um importante modo de expressão da atualidade, uma vez que está presente nos múltiplos cenários que fundamentam os processos da subjetivação contemporânea. Esta pesquisa objetiva Identificar e compreender os significados que o consumo do luxo evoca sobre o...
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O consumo do luxo destaca-se como um importante modo de expressão da atualidade, uma vez que está presente nos múltiplos cenários que fundamentam os processos da subjetivação contemporânea. Esta pesquisa objetiva Identificar e compreender os significados que o consumo do luxo evoca sobre o consumidor jovem da atualidade. A partir das contribuições de vários autores pertencentes a diferentes campos do saber que discutem esta temática, especialmente Lipovetsky, Baudrillard, Campbell, Slater, Allérès e Freud, apresenta-se um panorama do consumo do luxo desde sua origem até a atualidade, evidenciando os elementos que afetam subjetivamente os sujeitos, tais como o prazer, mal-estar e a satisfação. Para conhecer esta realidade empiricamente utilizou-se a metodologia qualitativa, em duas fases complementares. A primeira, com consulta a publicações da mídia com matérias sobre o luxo e, a segunda, com a realização de grupos focais com universitários de diversos cursos de uma universidade particular de Fortaleza. Identificaram-se através do discurso e das experiências relatadas pelos sujeitos da pesquisa que o luxo é percebido a partir de 03 categorias: 1. O luxo é o que é supérfluo, excessivo, caro (Materialidade); 2. O luxo é o que distingue, diferencia, confere status, poder e é capaz de promover inveja aos outros (Distinção e poder); e 3. O luxo é o sonho, o que se realiza, completa, recompensa, dar prazer e felicidade (Hedonismo e desejo).
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LUXURY CONSUMPTION: ITS MEANINGS FOR THE YOUTH OF FORTALEZA
Luxury consumerism stands out as an important means of expression of the present
times, since it is found in multiple scenarios at the base and as a result of
contemporary subjectivizing processes. This research aims at identifying... Ver mais LUXURY CONSUMPTION: ITS MEANINGS FOR THE YOUTH OF FORTALEZA
Luxury consumerism stands out as an important means of expression of the present
times, since it is found in multiple scenarios at the base and as a result of
contemporary subjectivizing processes. This research aims at identifying and
understanding the meanings evoked by luxury consumerism on the present time
young consumer?s mind. Lipovetsky, Baudrillard, Campbell, Slater, Allérès and
Freud, present a panorama of luxury consumerism since its origin until today,
pointing out elements that affect the subjects? subjectivities, such as pleasure,
uneasiness and satisfaction. In order to know this reality empirically a qualitative
methodology has been used in two complementary phases. The first being a press
media research on luxury, and the second, focal group meetings with university
students from different courses within a private university in Fortaleza. It has been
identified through the discourse and the experiences mentioned by the research
subjects that luxury is perceived within three categories: 1. Luxury is what is surplus,
excessive and expensive (materiality ). 2. Luxury is something that distinguishes,
differentiates and confer status, power and is able to foster envy in others.
(Discrimination and power); and 3. Luxury is a dream come true, is what fulfills, is
that that rewards, that gives pleasure and happiness (Hedonism and desire). Ver menos
Luxury consumerism stands out as an important means of expression of the present
times, since it is found in multiple scenarios at the base and as a result of
contemporary subjectivizing processes. This research aims at identifying... Ver mais LUXURY CONSUMPTION: ITS MEANINGS FOR THE YOUTH OF FORTALEZA
Luxury consumerism stands out as an important means of expression of the present
times, since it is found in multiple scenarios at the base and as a result of
contemporary subjectivizing processes. This research aims at identifying and
understanding the meanings evoked by luxury consumerism on the present time
young consumer?s mind. Lipovetsky, Baudrillard, Campbell, Slater, Allérès and
Freud, present a panorama of luxury consumerism since its origin until today,
pointing out elements that affect the subjects? subjectivities, such as pleasure,
uneasiness and satisfaction. In order to know this reality empirically a qualitative
methodology has been used in two complementary phases. The first being a press
media research on luxury, and the second, focal group meetings with university
students from different courses within a private university in Fortaleza. It has been
identified through the discourse and the experiences mentioned by the research
subjects that luxury is perceived within three categories: 1. Luxury is what is surplus,
excessive and expensive (materiality ). 2. Luxury is something that distinguishes,
differentiates and confer status, power and is able to foster envy in others.
(Discrimination and power); and 3. Luxury is a dream come true, is what fulfills, is
that that rewards, that gives pleasure and happiness (Hedonism and desire). Ver menos
Disponibilidade forma física: Existe obra em CD-Rom de código : 73430
Maciel, Regina Heloisa Mattei de Oliveira
Orientador
Maciel, Regina Heloisa Mattei de Oliveira
Banca examinadora
Severiano, Maria de Fátima Vieira
Banca examinadora
Holanda, Karla Patrícia
Banca examinadora
Universidade de Fortaleza. Programa de Pós-Graduação em Psicologia
Dissertação (mestrado)